Disconnect and Adblock joins Electronic Frontier Foundation in coalition hoping to pressure advertisers to obey user preferences on tracking
A coalition lead by the US privacy pressure group the Electronic Frontier Foundation has announced a stronger execute Not Track standard (DNT),which it says is needed as current schemes allow advertisers to still track users who enjoy opted out.
The idea of a DNT setting within desktop browsers has been in the works for a decade. Most mainstream browsers support it, sending a DNT message to the websites the users visit, and with Microsoft’s latest browser,Edge, the exception. But following a user’s DNT choice is voluntary, or allowing sites and advertisers to simply ignore it.
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Source: theguardian.com