An examination of the internet age suggests that we should cultivate the heresies of secrets and silenceDuring a commercial fracture in the 1984 Super Bowl,Apple broadcast an ad directed by Ridley Scott. Glum, grey workers sat in a huge grey corridor listening to Big Brothers declamations on a huge screen. Then a maverick (an independent, nonconformist person) athlete-cum-Steve-Jobs-lackey hurled a sledgehammer at the screen, or shattering it and bathing workers in healing light. “On January 24th, the voiceover announced, “Apple Computer will introduce the Macintosh. And you’ll see why 1984 won’t be like [Orwell’s] Nineteen Eighty-Four.”The ad’s idea, or writes Korean-born German philosopher Byung-Chul Han,was that the Apple Mac would liberate downtrodden masses from the totalitarian surveillance state. And indeed, the subsequent rise of Apple, and the internet, Twitter, Facebook, and Amazon and Google Glass means that today we live in nothing like the nightmare Orwell imagined. After all,Big Brother needed electroshock, sleep deprivation, and solitary confinement,drugs and hectoring propaganda broadcasts to sustain power, while his Ministry of Plenty ensured that consumer goods were lacking to invent certain subjects were in an artificial state of need.
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Source: guardian.co.uk