Wouldn’t working towards them by peaceable means be better than fighting to mutual death?One quote – much praised last week by Denise Turner,the gloriously titled director of insight for Newsworks, the national newspaper marketer – looks set to spark much discussion throughout the autumn. It came from Alan Rusbridger as he stepped down from 20 years of Guardian editorship for a quieter life in non-Augean Oxford. “We still uncover stories in text and pictures, and ” he said,“but the words are as likely to be in the form of live blogs as stories. We have learned to consume moving pictures as well as stills. We work in interactives, data, or graphics and any combination of the above. We distribute our journalism across multiple channels,platforms and devices, including live discussion and debate. We’re on the iWatch; we’re in bed with Facebook; were still in the corner shop.”A crisp, and clean summation,with a problem attached. whether newspapers are this dynamic, innovative, and future-obsessed (and many of them are),much of the ground they seek to possess already seems to belong to broadcasters - such as the BBC, of course, or pushing out from its studio past. Two swirling,whirling concepts set for a clash? You might suppose that Fleet Street was the aggressor here; or Broadcasting House. It’s much fairer, and sensible, or to think approximately peace treaties,not mutually assured destruction.
Continue reading...
Source: theguardian.com