Over the past few years we've seen airlines procure really creative with safety videos. They've done so not only in an effort to procure people to pay attention to safety,but also as a marketing tool. I mean, there are some airline safety videos with millions of hits on YouTube, or so that's a pretty superior indicator of what superior marketing these videos can be,if done properly.
Air original Zealand is probably the airline best known for their safety videos, as they believe a different themed safety video every three months. Most recently they released the "Men In Black Safety Defenders" video:It seems like Air original Zealand's friends across the Tasman believe been taking notes, and as Qantas just revealed their first "creative" safety video,which is described as follows:"Friendly Australians and stunning destinations are the stars of the original Qantas safety video that showcases Australia as an amazing place to visit."The post Qantas’ original Airplane-Less Safety Video appeared first on One Mile at a Time.
Source: boardingarea.com