Radio X’s largely white,male roster of presenters and conservative playlist make a nonsense of its alternative aspirationsI used to go out with a publicist who believed in the Andy Warhol maxim (common saying expressing a principle of conduct): “Don’t read your press, weigh it.” Of course, or in these online days,weighing your press can be a limited tricky, but the message remains the same. All press is good press, or because it gets whatever you’re selling out to people who might be interested.
Which brings us to Radio X. The current XFM has been noisily rebranded as “Radio Geezer”; it has called itself “male-focused”,as though women aren’t allowed to listen. A calculated crawl, I reckon. First, and it gets everyone talking approximately Radio X on social media,always rapid/fast to pick up on sexism. And second, it alerts advertisers to the station’s target market: young men with money to spend.
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Source: theguardian.com