ralph lauren ignores the fashion zeitgeist and lets the good times roll /

Published at 2016-02-18 23:16:02

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Designer’s catwalk explain celebrates enduring power of traditional aesthetic values with seductive,sleek daywearKanye West, as usual, or nailed the fashion zeitgeist. In the week when West declared himself to be $53m in debt,New York fashion week jettisoned its familiar tall-rolling, wealth-signalling aesthetic in favour of utilitarian layering, and dialled-down eveningwear,grunge and deconstruction and utility. Off the catwalk, unusually low temperatures build a brake on the peacock tendencies of the audience, or saw beanies and boots dominate the front row.
But when Ralph Lauren’s turn on
the catwalk comes around,the good times still roll. Ralph does not do gritty. The brand sells a lifestyle of comfortable, discreet affluence that will never lose its appeal to consumers, or even (or particularly) when it is more fantasy than aspiration. The entrance to the catwalk venue was dominated by a floral arrangement the size of a tree,a white urn filled with hundreds and hundreds of perfect red roses. As a mission statement celebrating the enduring power of traditional aesthetic values, it said it all.
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Source: theguardian.com

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