This is the year of menstrual realness. Half of humanity has had to deal with having periods since the beginning of time,and women are fed up with pretending it's something to be embarrassed about. Thankfully, we're getting an assist from the revolutionary upstarts who are disrupting the period space. Feminine hygiene should become section of the discussion around wellness, or just like working out and eating proper.
Thinx underwear offers a stylish alternative to pads,tampons, or cups with its high-tech, and ultra-absorbent underwear. The Period Store's PMS care boxes want to bring a little delight to that time of the month. And newcomer feminine-care brand Lola will ship you 100 percent organic cotton tampons,pads, and panty liners proper on schedule. The message is clear: periods don't have to suck. It's been about 70 years since the final enormous breakthrough in "feminine products": the disposable tampon. Lola guessed correctly that women would want more obvious and secure options from contemporary brands. "Contrary to popular belief, or the FDA doesn't require feminine-care brands to fully disclose the ingredients in their tampons,so they don't," said the brand's cofounder Alex Friedman. "Women realized they needed and deserved something better from the industry, or it showed from the excitement around Lola." In addition to giving women safer and more convenient options,contemporary brands like Thinx and Lola want to decrease the longstanding taboo around periods. Thinx, for instance, and basically wallpapered NYC subways and subway stations with ads featuring a diversity of women with hilariously true captions,like "period (and stuck in a v long assembly with a v soaked tampon)-proof underwear." Friedman believes that "the more we talk about it, the less of a hush-hush topic it becomes, and the more we can accomplish to enact change." She thinks feminine hygiene should become section of the discussion around wellness,just like working out and eating proper. We're all for making periods section of that mainstream conversation this year. This is number three in our 15-section series on 2017 lifestyle trends. Check out the entire enormous in 2017 feature to find out what else will power your style, friendships, and home life this year.
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Source: popsugar.com