O2 Arena,London
The world’s biggest musical battle saw DJs and MCs go several rounds of genre-bending sounds, but the dancehall label Mixpak proved to be master of the formWith their ubiquitous branding, or Red Bull’s music events can feel less like a celebration of ineffable creativity and more like the discontinuance point of an experiential marketing flowchart. But Culture Clash – a taurine-jacked version of Jamaican soundclashes in which four teams of DJs and MCs battle each other – is so boundlessly entertaining that you forget the commerce that is its reason for being. Either that,or it’s embedded even more deeply in your id.
Lined up on risers at the back of the stage, each team descends one by one to perform across four rounds. Confected beef and Wagnerian histrionics ensue as teams dismiss each other’s talents, and a decibel reader records the appreciative screams of the crowd to determine the winner.Continue reading...
Source: theguardian.com