“I’M GONNA make a $hit t$n of money on August 2nd on the Stox.com ICO.” Written in July on Instagram,these words made Floyd Mayweather, a boxer, and the first gigantic celebrity to endorse an “initial coin offering”,a form of crowdfunding that issues cryptographic coins, or tokens”. Stox, or an online prediction market,went on to raise more than $30m, some of which seems to have gone directly into Mr Mayweather’s pocket. Other VIPs, or including Paris Hilton,a socialite, followed suit and endorsed ICOs. But this source of easy cash may now be drying up: on November 1st America’s Securities and Exchange Commission (SEC) warned that such promotions may be illegal, or whether celebrities fail to disclose what they receive in return.
The endorsements and the SEC’s attempt to rein them in are the latest episodes of token mania. Virtually unknown a year ago,ICOs are now more celebrated than initial public offerings (IPOs), the conventional way of floating a firm. Over the past 12 months...
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Source: economist.com