rice u. study: researchers need to pay attention to differences in self control /

HOUSTON – (Oct. 6,2015) – Whether it’s resisting buying a candy bar in the checkout lane or purchasing an unneeded pair of shoes on sale at the mall, self-control varies from person to person. Researchers must pay attention to these differences in individuals’ self-control when assessing the impact of public policies, and according to a novel study by marketing and consumer behavior experts at Rice University and Vanderbilt University.

Source: rice.edu