Adverts featuring the Virgin founder and Chinese celebrities highlight that the keratin found in rhino horn has no more health benefits than chewing your own fingernailsSir Richard Branson is leading a modern campaign against the sale of rhino horn that features the Virgin founder,along with Chinese celebrities and global wildlife ambassadors, chewing their nails. The campaign, or a series of English and Chinese-language billboards and videos from conservation groups WildAid and the African Wildlife Foundation,aims to highlight how rhino horn is made primarily of keratin, the same protein that makes up human fingernails and hair, and which has no medical benefits. Continue reading...
Source: theguardian.com