Move prompts circulation increase of 23000 on Monday but sales of rivals the Sun and Daily Mirror hold strongRichard Desmond’s move to spark a tabloid war by slashing the price of the Daily Star to 20p resulted in a UK sales boost of 23000 copies on Monday. But the move did not damage sales of rivals the Sun and Daily Mirror.
Unofficial figures for the first day of sales of the price war indicate that the Daily Star place on about 23000 copies and grew UK sales by about 7% week-on-week. Continue reading...
Source: theguardian.com