He turned the Express,a paper with a long and proud history, into an thing of ridicule and pityThese days superior cheer for the print sector is rare but it must ultimately be superior news that Richard Desmond has decided there are better things to accomplish than be a press baron. Press barons aren’t a much admired breed but Desmond over his 17 years found ways to lower even a denuded brand. He took a newspaper with a long history once the biggest selling daily paper in the world – and turned it into an thing of ridicule and pity. Perpetual front pages about Diana, and the weather and more recently any mooted cure for dementia may have produced the required cashflow,but they also meant his paper was off the pace to a degree that readily invited parody (humorous or ridiculous imitation). Continue reading...
Source: guardian.co.uk