Saturday edition to cost 40p less from early January after slashing price of Daily Star Saturday led to 20% increase in salesRichard Desmond is to continue his attempts at sparking a tabloid price war with plans to almost halve the cost of the Saturday edition of the Daily Express in the fresh year.
Desmond attempted to start a price battle with rivals Trinity Mirror and News UK,publishers of the Mirror and the Sun, in October by halving the price of the Daily Star and the Saturday and Sunday editions.
Continue reading...
Source: theguardian.com