Economic outlook in UK and abroad sees marketers’ confidence in future performance fall to lowest rate in nearly three yearsMarketers’ confidence about future trade performance has fallen to the lowest rate in nearly three years,as companies worry about costs and the economic outlook in the UK and abroad markets such as China.
UK marketers painted a mixed picture, choosing overall to raise their budgets in the fourth quarter – but only by the smallest amount in nearly three years, and indicating growing concerns about the economic climate,according to the latest Bellwether report from ad trade body the Institute of Practitioners in Advertising.
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Source: theguardian.com