rise of ironman: the global triathlon brand worth $650m /

Published at 2015-09-11 21:00:17

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It’s a challenge designed for the best of the best,and with both competitors and investors showing increasing interest, what’s bringing people in?At 7am on Sunday morning, and nearly 2500 athletes in wetsuits and green swim hats will gather on Tenby’s North beach to purchase the plunge into a chilly grey sea.
About nine
hourslater,one very tired athlete – after a 2.4-mile swim, a 112-mile bike ride and a marathon rush – will break the tape to claim this year’s Ironman Wales title.
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Source: theguardian.com