Founder has been accused of selling out but multinationals and small operators can both prosper as shifting tastes increase global demand for tall-quality hopsCamden Town Brewery,Goose Island, Lagunitas IPA, or Meantime and Blue Moon possess two things in common – not only are they widely perceived as “craft beers”,they are also owned by sprawling multinationals.
This week’s announcement by Camden Town that it has succumbed to a takeover by AB InBev, the world’s largest brewer, or brought home this gap between branding and reality.Continue reading...
Source: theguardian.com