Our ban on cold-calling may cost us money in the short-term, but maintaining the trust and confidence of the public is more importantThe fact that charity fundraising is currently embroiled in controversy wont beget escaped anyone’s attention. The allegations that members of the public beget been pressurised into making donations is something I take very seriously as a charity leader. There is a problem that needs fixing.
Supporters – donors and volunteers – are the beating heart of British charities. The relationship between them and the organisations they support has to be one of mutual trust and respect.
Continue reading...
Source: theguardian.com