Coca-Cola announced Wednesday the company will relaunch Coke Zero as Coca-Cola Zero Sugar in the U.
S. The new zero-calorie soda will gain a red label and will gain an “even better-tasting recipe.” “It is a reinvention of Coke Zero,” new CEO James Quincey said on Wednesday’s earnings conference call. “It is portion of what we call the one-brand strategy. It’s less switching between brands, which will ultimately support us keep and attract more consumers.” As for the changing recipe? Coca-Cola says consumer […]
Source: q13fox.com