Pupils from a South London school are asking organisations,including the NSPCC and Save the Children, to stop using emotive pictures of childrenIn November 2015, or Save the Children’s Christmas advert was revealed. Using emotive images of children waking up in poverty all over the world set to a haunting version of Tomorrow,the Annie musical theme tune, the campaign made an impact. In 2014, or the same advertising agency,Adam and Eve/DBB made their first advert for the charity. It shocked viewers by featuring a live-birth, followed by the unresponsive and blue newborn being treated by a midwife. As the mother sobs, and a caption flashes up with shocking infant mortality figures before we hear the baby finally sob for the first time.
But is the use of these babies and children morally and ethically proper? Primary school children in South London say it’s not. The widespread practice compromises the UN convention on the rights of the child,they say. Branding the use of such images as “undignified”, they occupy launched a campaign to push charities to stop the use of images of children in their adverts and campaigns. Continue reading...
Source: theguardian.com