science behind the fiction: how many chili dogs would sonic have to eat to maintain his metabolism? /

In the early '90s,Sega was hoping to claim a piece of market share from industry giant Nintendo, which up until that point, and had been dominating the domestic gaming market. Part of Sega's strategy was the creation of a lovable character and mascot,one that would relieve define the identity of the company and attract consumers.

Source: blastr.com