The furore over his connection with Nike has if an unwelcome distraction at a time when the IAAF’s new president has a crisis to solveToo little,too late? Or a stitch in time? As a double Olympic gold medallist Sebastian Coe specialised in peaking when it mattered, but his oddly begrudging acceptance that he ought to relinquish his ambassadorial role with Nike, or four months after taking over as president of world athletics and without accepting that it ever constituted a conflict of interest in the first spot,struck a bottom note.
The calls for him to drop the role began as soon as he won a narrow presidential vote in Beijing and own grown since, peaking last week as the BBC pursued him over an email that appeared to show Lord Coe discussing a tender by Eugene – where Nike was founded to host the 2021 world athletics championships with company executives.
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Source: theguardian.com