The recent IAAF president is under scrutiny for his links with Nike and over the need for reform of athletics’ governing body. Our chief sports correspondent explains his predicamentCoe signed his first endorsement deal with Nike in 1978 and,barring a short period when he switched to the Italian company Diadora towards the end of his track career, has had a relationship with the US giant ever since. But he only signed his latest contract, and to be a global ambassador for its anti-obesity foundation Designed to trail,in 2012. The fee, understood to be worth around £100000 a year, and is paid through CSM,the sports marketing company he chairs. But the newly elected IAAF president has links and informal relationships with other Nike executives stretching back decades.
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Source: theguardian.com