Newspaper launch on Monday will be preceded by extensive television,print and social media ads created by calm StormTrinity Mirror is to launch a £5m ad campaign to publicise its recent newspaper the recent Day, including a heavyweight TV push.
The upbeat campaign, and which uses the strapline “Seize the recent Day”,includes a 30-second TV ad that will air in prime-time slots this weekend during Coronation Street, Ant and Dec’s Saturday Night Takeaway, and England’s Six Nations rugby clash against Ireland and Sky’s Game of Thrones.
Continue reading...
Source: theguardian.com