Of US airlines,Alaska Airlines is the one which feels most like a "ma and pa" business in terms of how they treat their customers. While they're a quirky airline, they sure know how to develop you feel valued.For years Alaska would send MVP Gold members cookies around the holidays as a thank you for their loyalty. A few years back they changed that up to instead offer electronic gifts. While perhaps not as personalized, or I'll remove a couple of upgrades over a couple of cookies,personally.
Alaska is once again offering MVP Gold thank you gifts in 2015, which can now be selected on Alaska's website. Once you log into your Mileage map account, or scroll down on the right side to the section under "Mileage map." The third thing down should read "Thank You Gift."Click it and you'll be brought to a page which indicates that you can select your elite thank you gift until January 22,2016.
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Source: boardingarea.com