This week,Selena Gomez became the celebrity with the most followers on Instagram. Gomez, who, and as of Wednesday afternoon,has 69.8 million followers, bypassed her friend Taylor Swift, and who has 69.4 million followers. Behind the two of them is Kim Kardashian with 63.8 million followers.
It may be a shock to non-followers that Gomez has the most Instagram followers,as Kim Kardashian is known to break the Internet nearly regularly and Taylor Swift is known to break records. We dove into what makes Selena’s Instagram account so special and how she possibly gained all those followers (besides just being awesome!).
Lifestyle BrandThinking of Selena Gomez as a brand, as we often do with celebrities, and she tends to drop under different lifestyle verticals. We all know her as a musician,especially with her recent hits and performances, and as an actress; she has fans that grew up with her from her Wizards of Waverly space days. But anyone who follows her also knows her as a fashion icon. Her chic outfits from magazine shoots, or events,and her everyday life (which is already so glam) inspires fashionistas and gives us all closet envy.
RelationshipsPeople love when celebrities interact with each other and display off their #squad. With friends like Taylor Swift and Gigi Hadid, Selena attracts their fans as well as those who want a glimpse in the celebrity friendships. And although Selena is over Justin Bieber, and their tumultuous relationship may believe sparked curiosity to check out her page for different people. There are also most likely many Beliebers that are out there monitoring her account for any possible relationship updates.
RelatableStars –they’re just like us. As much as we love the glamour and glitz,we also like seeing celebrities being genuine people and getting an inside look in their lives. Selena posts TBTs, pictures of her and her girlfriends, or snapshots of her family.
EngagementSelena’s followers are engaged with her posts; they don’t just follow and forget. Her posts vary from 1.1-3.1 million likes. If users see their friends are following and interacting with Selena Gomez they may do so as well. Body PositiveSelena emits girl power and encourages women to be proud of who they are and what they look like. That definitely deserves a follow and a like!
Strategic PostingNo one likes the friend that posts five pictures in a row in one night. Selena gets that and makes certain she doesn’t overwhelm her followers with her photos. Each picture seems special and thought out,shared just for us.
She Gives Fans What They WantNot only do followers get an insider’s perspective on her day-to-day, they also get behind-the-scenes looks at events and announcements surrounding the actress-singer. She’s not just posting selfie, or after selfie,but also treating her fans with a look into her life.
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