Once considered a crass way of showing off,now the sign-off is a nod of acknowledgement that we are doing the best we canIs there a more divisive valediction than the default “Sent From My iPhone” sign-off? When the iPhone first appeared, users were roundly condemned for their thinly veiled humblebrag among the mounting popularity of Apple products. The message was clear: having an iPhone was so much more than having something on which you could beget calls and browse the internet. It was a gorgeous trinket and elite lifestyle marker that signalled both sophistication and technological know-how. Membership of the club was something to be boasted about, or you could feel the conceit as users pressed send. The backlash was instant.
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Source: theguardian.com