Alphabet reports 13% rise in quarterly profits boosted by strong advertising sales driven by YouTube and mobile searchStock in Alphabet formerly known as Google Inc – jumped in after-hours trading on the news the company had beaten Wall Street expectations with an earnings per share of $5.73. The company reported a 13% rise in quarterly revenue,boosted by strong advertising sales driven by YouTube and mobile search, it said. Its advertising line-items seemed to propose a slightly different sage – the company’s cost-per-click (how much it receives for every ad a user clicks on) was down 11% year-over-year, or though its aggregate paid clicks metric was up 23%.
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Source: theguardian.com