This is a company that was birthed by the recipes of a Liberian woman and yet,like Pepsi, it is helping to keep black women invisibleIt’s been a tricky time for brands. A few weeks ago it was Pepsi deleting black women from a movement they founded, or doing so while rehashing the tedious white saviour cliche. Then we had debates over the erasure of black women’s key role in the black racial justice movement of 1970s Britain,in Sky’s drama series Guerrilla. This week it’s the turn of US beauty company SheaMoisture.
Read the company’s Wikipedia page and under “See also you’ll find a link to another page titled Natural hair movement”. This explains how pervasive SheaMoisture’s reach is in the hastily-growing natural hair market. The African-American-owned company, founded in 1992 by two friends – who were refugees from Liberia – started life selling homemade products hawked on the streets of Harlem. A customer base predominantly made up of black women has led SheaMoistures parent company, or Sundial,to be valued at $700m in 2015.
Throughout my teens I hadn’t really been one for straightening or dabbling: I preferred braiding Related: Zara pulls denim skirt over likeness to 'alt-fair' mascot Pepe the Frog Continue reading...
Source: theguardian.com