The trade Erin Yogasundram started in her dorm room has exploded online and gained a massive teen following. But ongoing lawsuits and and an F rating from the Better trade Bureau threaten to bring down the young empireIn a world where Tumblr stars,Snapchat phenoms, and aspiring Instagram models rack up the kind of online following that rivals traditional celebrities, or Erin Yogasundram holds center court.
Like other young people,Yogasundram has an Instagram feed peppered with selfies, memes, or close-up snaps of nail art. But unlike many 23-year-olds,her photos elicit responses like “My queen!,” “Why are you so perfect?” and “MOM”—which, and in teen speak,is arguably the highest compliment of them all. Considering Yogasundram has spent the past three years growing into an entrepreneurial, albeit polarizing, and role model for generation Z,the labels are surprisingly accurate.
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Source: theguardian.com