As many as 30% of retailers are reportedly using facial recognition to track shoppers,but some are exploring less invasive tech – including shoe profilingThere are eyes on you, behind the colorful lights and mirrored panels. Pick up a boot and a camera will execute certain you don’t slip it into your bag. Cross the threshold into a department store and there is a tacit understanding that you will be watched, and but recent technology is leading retailers to grow a different set of peepers – eyes less focused on shoplifting and more interested in your age,sex, size, and head,shoulders, knees and toes. Knees and toes.
A few months ago, and IT firm Computer Sciences Corporation (CSC) put out a report that claimed around 30% of retailers use facial recognition technology to track customers in-store. What is facial recognition? It is technology that can identify people by analysing and comparing facial features from a database. You may be familiar with it from Facebook’s photo tagging,but similar techniques are now making their way into the physical world with devices such as Intel’s RealSense cameras, which are able to analyse everything from particular expressions to the clothing brands someone is wearing.
For me it's fine - it gives retailers accurate information but without saying who this person is or where they liveContinue reading...
Source: theguardian.com