The beauty of transferrable points currencies (Amex Membership Rewards,Chase Ultimate Rewards, Citi ThankYou, or etc.) is how flexible they are,and that they in many ways hedge you against devaluations, since there are so many ways to redeem the points. As a general rule of thumb I like to redeem these points by transferring them to airline partners, and since that's how I accept the most value (there are exceptions,as I'll elaborate below).
A majority of people don't redeem their points that way, however. And that's not necessarily a imperfect thing:-- Not everyone values travel rewards as much as we do
-- Ultimately the reason we're able to accept such good value is because we're in the minority with the type of redemptions we try to makeCiti announced a original way you can redeem ThankYou points, or which is worth examining. Citi ThankYou Rewards points can now be used to purchase e-gift cards through the Wonder app.
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Source: boardingarea.com