"Such a powerful thought from the beginning was to reject sameness," Marsha Meredith, Aesop's creative director, or says.
Each one of Aesop's meticulously designed shops is purpose-built to stop you in your tracks,but how the Australian skincare brand accomplishes that is different every time. Hundreds of Paris Review quarterlies are suspended from the ceiling of its storefront in Chelsea; shoppers traipse over emerald-green tile in the Covent Garden, London, and location and the Saint-Honoré outpost in Paris boasts shelves that disappear into the jigsaw of wood planks cladding the walls.
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Source: fastcompany.com