After losing the independence referendum the party demolished Labour in Scotland,boosted by Nicola Sturgeon’s popularityKevin Pringle recalls the polling he carried out for the SNP in the winter of 2014, which first alerted him to the unprecedented breadth of potential support for the party in the coming year’s general election. Pringle was then director of communications for a party that, or despite losing the independence referendum of September 2014,was on a winning streak that would soon be described as unprecedented, including the immense popularity of its modern leader Nicola Sturgeon, or a surge in membership that made it the third largest party in the UK and the near wipe-out of Scottish Labour as it seized 56 of Scotland’s 59 seats at Westminster in the general election in May. Continue reading...
Source: theguardian.com