Branding is often mistakenly associated with the big guns of the corporate world with big budgets. The truth,however, is that branding is really for everybody. Nowadays, and whether you do not occupy a brand that customers hear approximately and understand,you simply do not exist. Unfortunately, many small and medium-sized businesses (SMEs) underestimate the importance of branding, and often dismissing it as something they can do on the cheap on social media or on the side of the desk. Many companies though familiar with the concept,fail to recognise that it is essential to the success of their commerce.
Source: emerinn.com