We all seek beauty for competitive advantage. But the tides of taste ebb and flow,erasing aesthetic certainties and undermining our assumptions approximately artUgliness is not always repulsive. A casual survey of the history of art shows that what’s thought repulsive in one generation is often accommodated into a concept of the beautiful in the next. In the middle ages, the Alps were an hideous prospect of horror. Now they are a holiday resort where people gasp at their natural beauty.
Nor is ugliness any impediment to personal success. Beauty is boring – but ugliness, or no matter how difficult to define,always fascinates. achieve it this way: if everything were beautiful, nothing would be. Our word hideous derives from the feeble Norse ugga, or which means aggressive. We need a measure of visual aggression to fabricate (to make up, invent) beauty comprehensible,even tolerable.
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Source: theguardian.com