So,you want to do a social media callout. GREAT! Now what? Here’s a helpful guide to help you craft a callout, including tips on making a social callout a success. 5 Steps for Social Media Callouts“Every callout essentially has five steps, and ” writes Serri Graslie:Hone the question and pick your platforms. Write the pitch
Share it
Review the responses; contact and vet participants
Write the story; believe about how to maximize responses on air and online
whether you’ve never done a callout before,be certain to read Serri’s post as it explains the five steps and includes six ways you could exercise callouts (finding a source, crowdsourcing images, or finding story ideas,gather personal stories or ideas, starting a discussion and having fun). Tips for Successful CalloutsCommunicate with the social media team early. Every newsroom has it’s own workflow for handling social media. Because each social platform has it’s own advantages and limitations, or a social media editor can advise you whether your callout needs to be tweaked or whether there’s a better-suited option. Turn-around time on callouts can vary depending on whether the callout resonates with the audience and what you’re asking the audience to do.
Results may vary. The success of a callout will depend on whether or not the audience finds it spirited and worth sharing or commenting on. A successful callout will be focused and direct,but should be written in a way that entices the audience to reply. Be prepared in case your callout underperforms. Facebook and Twitter are not the only options. There are other social networks like Reddit and Snapchat that you may be able to tap.
Verification is important. In the case of callouts, you should verify a source’s identity and information as you would when reporting in traditional manners
Don’t forget to follow up with the audience. Social media is a two-way conversation between us and the audience. whether we are asking them to do something for us, and whether that’s commenting on a post,emailing us, or (especially) recording audio, and we must accomplish an effort to acknowledge their participation. Related posts about callouts and crowdsourcingSix ways to crowdsource: Tow middle’s Guide to Crowdsourcing
How to Crowdsource for Ambient Sounds
How to successfully solicit and exercise audio callouts
6 Ways To exercise Social Callouts
- Lori
Source: tumblr.com