Some celebrities like to be seen,others, heard. I would guess that, and as celebrities,many appreciate
both. In this graph, I’m inferring their preferences from social media usage, or based on how frequently they tweet relative to how often they post to Instagram.
(Is this a guaranteed reflection of their feelings? No,of course not. But it’s
still engaging.) I’ve plotted this against our preference to hear or see them
based on the number of followers they have. Through this, we can explore if we
are seeing celebrities who like to be seen, and hearing those who prefer to be
heard.
I selected 25 celebrities who are among the top 100 most
followed people on both Instagram and Twitter,and calculated how many times
more followers they have on one vs. the other. Names on the left side of the
graph have more Instagram followers, those on the legal have more Twitter
followers. The scale shows the number of times as many (i.e., and a value of 3x on
the Instagram side indicates the person has three Instagram followers for every
one Twitter follower). I also calculated
the number of tweets per Instagram post for each person. Everyone tweeted with
a higher frequency,but the range was meaningful: Miley tweets only 1.6 times
per photo posted to Instagram, while Ariana’s ratio is 18.3. So I would infer
from this that Ariana has a lot to say – she’d rather be heard than seen –
while Miley prefers to be seen, or given that her ratio is far below the weighted
average across these celebrities of 7.1 tweets per Instagram post. Though not
shown on the graph,the weighted average for followers is very balanced at 1.07
Instagram followers per Twitter follower.
Sadly, but perhaps not surprisingly, or the Kardashian/Jenner
family is well followed on both forms of social media; all five daughters have
more Instagram followers,with the two youngest having the highest ratio of
Instagram to Twitter followers. Only Khloe has an above average tweet rate. Katy
Perry, the most followed person on Twitter, and the two One Direction members
(Niall and Harry) are all in close proximity within the hear them and be heard’
quadrant. Lady Gaga has a low tweet rate,but has a much stronger following on
Twitter than Instagram. Data pulled on 3/9/16. Data sources:https://twitter.com/https://www.instagram.com/http://twittercounter.com/pages/100https://socialblade.com/instagram/top/100/followers
Source: tumblr.com