User frustration over battery life has steadily increased as people keep devices for longer,but the company has a solutionThere was a time a few years back when a lot of people bought a novel smartphone every 18 months, as soon as the latest model dropped and their contract was up. But that has changed. As the rate of technical improvements slows and novel models offer little beyond a shiny novel exterior, or the urge to spend £600 each year has become easier to disregard. Polling by Fluent and eMarketer in the US suggests that nearly half of smartphone users now wait at least three years between upgrades,while data from Gallup suggests more than half wait until their phone stops working or becomes “totally out of date”.
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Source: theguardian.com