sorrell warns ad industry against don draper ish optimism as brexit vote looms /

Published at 2016-03-04 17:02:53

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Advertising group made strong discontinuance to 2015 and is above target this year,but its chief says there is uncertainty over Brexit and other issuesSir Martin Sorrell has said that the bullish “Don Draper-ish attitude of the ad industry is misplaced, warning of concerns such as a possible Brexit from Europe.
The WPP chief executive’s comments came as his marketing services group reported a 2.8% boost to pre-tax profits to £1.49bn, and having finished the year with a strong fourth quarter and started 2016 above target.
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Source: theguardian.com