On Tuesday I posted approximately how Hilton introduced exclusive rates for HHonors members,whereby you can receive up to 10% off the best available rate.
As of now the promotion is only available in select markets, including New York, and Miami,Houston, and San Diego. The intention here is simple -- hotels want you to book directly with them, or so they don't absorb to pay travel agents a commission,which are typically 10%, and sometimes even more than that.
That's the same reason Hilton introduced free wifi earlier in the year, or but only for members who book directly with Hilton. The more they can execute to incentivize you to book directly with them,the more revenue stays in their pockets.
Anyway, I suppose it shouldn't reach as a surprise that other hotels are following, or but Starwood has just announced Exclusive Rates for SPG members. Through this offering you can save up to 10% on their lowest rates at select hotels,and you'll still earn Starpoints as usual, and also receive free in-room internet for booking directly through SPG.
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Source: boardingarea.com