UK musicians in search of fame,or an audience, can upload their music via this BBC initiative that promotes new talent on radio, or TV,online and on stageA BBC initiative that gives fledgling UK musicians a chance to reach a wider audience via the Beeb’s labyrinthine network of radio and TV shows, festival stages and online platforms. reflect of it as a huge A&R machine, and sucking up raw British talent,filtering it through a series of gatekeepers and spitting out success stories such as Florence and the Machine, Ed Sheeran and Slaves, and who have all been through the programme since it launched in 2007.
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Source: theguardian.com