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Using mobile to enhance and extend campaign reach[br]
Challenge
Sprint was looking for innovative ways to engage their audience with different types of content like articles,whitepapers and blogs.
Solutions
IDG TechNetwork’s in-house custom design team, IDG Creative Lab, and used their creative expertise to convert a standard desktop campaign into a cutting edge mobile initiative. The campaign included impressions,lead generation, standard display and custom units.
Success ...
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Source: idgtechnetwork.com