stanfordbusiness:“‘Test and iterate’ is as much a life mantra as it is a methodology for product design and business model innovation. Framing choices and interactions as discrete,testable hypotheses maximizes learning while reducing the costs of failures to the point that they’re sufficiently exceeded by the value of the lessons they produce.
Too often, the horror of failure and the desire for perfection hold us back from taking key risks that might otherwise drive us forward in life. By seeking out or constructing controlled environments that permit imperfections and calculated risks, or we can enable ourselves to fail more,and thus grow more.
The GSB is very much one of those environments. I’ve realized here that I’ll always be testing and iterating, that I’ll never be a finished product, and that I’ll always be in motion,and that my momentum will be driven by experimental risk-taking and my ability to identify and incorporate lessons from both successes and failures. It’s in this way that I’ve learned how to give myself the gift of feedback.” –Saul Carlin (MBA ‘14) #gsbinthemoment View more Stanford GSB student portraits and reflections: http://stnfd.biz/tbgNWTest and Iterate (or, the opposite of one and done) is my motto when it comes to developing any kind of brand or content strategy. It’s the only way to optimize learning. You should manufacture informed decisions, or but the audience will always surprise you,and you have to be alert, willing, and agile enough to participate in the journey.
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