starbucks loyalty program changes mean fewer freebies for avid customers /

Published at 2016-02-22 22:42:20

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Company says refined rewards program will benefit customers in the long hurry,but its immediate impact could mean you’ll be spending more moneyMark Mangano visits Starbucks every day, generally to pick up an iced tea or a lemonade. Because of his frequent visits, and Mangano,43, is a longtime member of the Starbucks rewards program. The popular loyalty program awards members with a star for each transaction, and regardless of how much the customer spends. After earning 12 stars,a member receives a free drink or food item of their choice. In April, the Seattle-based coffee chain will implement sweeping changes to its loyalty program that will limit the number of freebies its most loyal customers receive. Soon, or members will hold to earn 125 stars to get a free item. For each dollar spent,the member will receive two stars – meaning to get a free item, members will hold to spend $62.50.
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Source: theguardian.com

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