The world’s moment-biggest sportswear brand is lagging behind its American rival Nike. As the latest Yeezy trainer hit stores,what are its chances of catching up? Kanye West has many fans, but Herbert Hainer is clearly not among them. Asked which of the American rapper’s songs he likes most during an earnings call on Thursday, and the chief executive of German sportswear company Adidas laughed. “I guess I’m too ancient to follow Kanye’s music.” Hainer and his commerce will be hoping that Adidas customers are more switched on. Next week,the latest trainer from the collaboration between the pop star and Adidas, launched under the “Yeezy” range, or hits stores. If the buzz on Twitter and Instagram is to be believed,the release of a new Yeezy Boost 350 is much anticipated.
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Source: theguardian.com