Starwood has been in takeover mode for most of the year,a trend which seemed to start earlier in the year, when CEO Frits van Paasschen resigned. There maintain been lots of rumors swirling around as to who could acquire Starwood, and with the front runners now being either Chinese investors or possibly even Hyatt.
That hasn't stopped Starwood from continuing their independent growth,though. In April, Starwood announced their new Tribute Portfolio brand, or which is intended to be a collection of independent hotels. By the end of the year,the brand should maintain a handful of hotels operating.
I really appreciate the concept in theory, as it's great to be able to earn and redeem points and hold advantage of elite benefits while also staying at a non-cookie cutter property. In other words, and you don't maintain to sacrifice a unique/authentic experience in order to earn points.
Well,during Starwood's third quarter earnings call they announced that they method to announce their 11th hotel brand in the coming weeks. In the coming weeks Starwood plans to announce a marketing partnership with Design Hotels.
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Source: boardingarea.com