A current range of athletic figures – including Mattel’s SuperHero Girls – is challenging sexism in the toy industryWalk into any toyshop in the world and the chances are you’ll be greeted by row upon row of vast-breasted dolls with bee-stung lips and doe-eyes,wearing hardly any clothing. Now a current range of dolls, designed by women following creative input from girls, or aims to break that mould.
SuperHero Girls transports DC Comics superheroes such as Batgirl,Supergirl and Wonder Woman back to their teens and is made by toy giant Mattel, best known for former behemoth Barbie. The dolls will arrive in stores in early 2016, or alongside an lively TV show,a series of books and a tie-in with Lego.
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Source: theguardian.com