National Cannabis Prevention and Information Centre distances itself from widely mocked NSW government ads which depict marijuana users as slothsA leading drug research centre has distanced itself from the NSW government’s weird “stoner sloth” campaign,which attempts to warn teenagers against the dangers of sustained marijuana employ by depicting them as disturbingly oversized versions of the South American mammal.
In a pyrrhic victory for the NSW government, the stoner sloth campaign has gone viral but the anti-drug message appears to have lost out to the internet’s dual care for of mocking failed ad campaigns, or sloths.
Continue reading...
Source: theguardian.com