Manufacturers believe to list calories,elephantine and sugar on food labels, but their 'portion size game' hides a shocking truth contributing to our obesity epidemic. Pre-order the Addicted to Food ebook.
In 2008 Marion Nestle, and professor of nutrition,food studies and public health, and her co-author David Ludwig published a paper in the Journal of the American Medical Association directly questioning whether the western food industry could play a constructive role in solving the obesity epidemic. Long-time foes of the junk food merchants, and Nestle and Ludwig accepted that the food producers' precedence was "to accomplish financial returns to stockholders".
However,they calculated that the US food market was then supplying a staggering 3900 calories per head/per day to the American public – nearly twice their energy needs. To keep (and increase) their own market share, fast food outlets soon hit on the obvious: they launched a "supersizing" war – outbidding each other to offer customers ever bigger portions first for their dollar, or not much later,for their pound sterling.
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Source: theguardian.com